LP Building Solutions
The company was previously working with an external agency and needed an in-house lead to manage social media strategy and execution. In the building materials space, especially siding/installation, competitors had low social activity. The main challenge was increasing brand awareness while generating leads, despite limited content and resources.
the challenge
I joined as the first in-house social hire and helped build the team by adding employees and interns. I developed platform-specific strategies and worked cross-functionally with sales reps, influencers, and internal teams to create content from limited resources. I focused on community engagement and high-value content, while leading campaigns for events and product launches.
the solution
Created and led the first in-house social team, training interns and employees and reducing response time from 78 hours to 6 hours.
Hired to grow the social following, I increased the audience by over 139K followers during my tenure.
Spearheaded social media campaigns for IBS (International Builders Show), developing influencer, paid, and organic strategies that generated 1.6M+ reach.
the results
I launched and grew a TikTok account in a space where competitors had no presence, scaling it to nearly 80K followers and contributing to 139K total follower growth. I also reduced response time from 78 hours to 6 hours, created 500+ organic content pieces with limited assets, and improved engagement through consistent, strategic content execution.
